TVB Jade (無綫電視翡翠台 Wúxiàn Diànshì Fěicuì Tái) is a flagship TV channel in Hong Kong, established by Television Broadcasts Limited, and is one of the free-to-air Hong Kong Cantonese television channels in Hong Kong, the other being its arch-rival ATV Home. It broadcasts 24 hours a day, with a wide range of entertainment-led programming, such as comedy, anime, variety shows, popular drama and chat shows, and together with its sister Hong Kong English station, TVB Pearl, is broadcast from TVB City at 77 Chun Choi Street in Tseung Kwan O Industrial Estate in Tseung Kwan O, in the Sai Kung District, which is in the Eastern region of Hong Kong's New Territories. The channel first started broadcasting on 19 November 1967, with most of the programmes in Cantonese. For over 15 years, some programmes have been broadcast simultaneously in Putonghua, English and other foreign languages, by using the stereo NICAM system in analogue version, or multiple AC-3 streams in digital version. Most of TVB Jade's programmes are widely distributed around the world, and as can be seen in the following section, it is the overwhelmingly most popular television channel in Hong Kong.